In the olden times, people didn’t wear clothes. They used to cover their bodies with tree trunks, leaves or animal skin. By the time, the civilisations started coming into function, people started being more aware of the hazards to one’s skin when the body is not covered. People started weaving clothes from plant sources. They started protecting their bodies from external hazards.
Clothing Brands in India
Table of Contents
The Indian population is becoming more aware of style and fashion. They need the best quality products and search for apparels that are pocket-friendly as well. Some people are brand conscious and cannot rely on sources they’ve never heard of. They are afraid to try something new. Indian fashion brands have taken the market by storm and some have taken foreign names as well to attract the Indian consumer. These Indian brands are well at par with the brands flourishing outside of India.
Top 20 Indian Clothing Brands
India has one of the highest apparel consuming margins in the world. The purchasing power of the Indian middle class as well as the awareness about brands, public policies, etc, are increasing exponentially. Indian brands are attached to some regions of India emotionally. Some have customer loyalty while others just have the affinity for quality and diversity. Here are some of the best Indian clothing brands based on the Indian consumer choice, brand worth and sales.
Allen Solly
Allen Solly was founded by William Hollins & Co Ltd. In the year 1744. The brand was further bought in the 90s by Madura Garments. The brand was acquired by Aditya Birla Group in 2001 and went on to become the first Indian Brand to work for women’s fashion.
Peter England
Peter England is one brand widely known for its wide variety of styles, quality and standardized fits. It is one of the most prominent men’s fashion brands. It might have an English name but is owned by Madura Fashion & Lifestyle.
Flying Machine
It was launched in 1980 by Arvind Lifestyle Brand Ltd. and is the first India’s home-grown denim brand. You must know this brand from its advertisements showing off the Indian Cricketer Virat Kohli. The brand has an Italian designer named Chicco.
Monte Carlo
This Italian-sounding Indian brand is owned by Nahar Group which is based in Ludhiana. They provide a wide range of Indian woollen apparel. It is the leading unisex clothing brand in India.
Munich Polo
This premium kid fashion brand might have a name which may sound German to you but it is completely of an Indian origin. It has a large Indian audience to please. The strategy of sounding foreign to Indian customers has been used by many Indian brands to make the Indian customers more fascinated.
American Swan
American Swan is owned by The American Swan Lifestyle Company. It is headquartered in Gurgaon, Haryana, India. It is an online shopping store that produces accessories and specializes in denim and jackets.
And Designs
And Designs was founded by Anita Dongre, Mukesh Sawlani and Meena Sehra. This brand provides trendy fashionable clothing not only in India but also worldwide. It was established in 1995 and provides international styles and fashion with a gist of Indian touch.
Raymond
Raymond was established in 1925 and is one of the most looked forward to brands in the history of Indian clothing. It provides the customers with the finest material for their comfort and style. Gautam Singhania, Chairman of JK Group of Companies is the owner of Raymond.
Arvind Mills
Arvind Limited which was formerly known as Arvind Mills is a textile manufacturer of Lalbhai Group. It is headquartered in Narida, Ahmedabad, Gujarat, India. They manufacture cotton shirting, knits, denim, khaki and many more fabrics. It is the largest denim manufacturer in India.
Spykar
Spykar was founded in 1992 by the brand owner Prasad Pabrekar. It offers the best denims for women as well as men. It is a top choice for the Indian youth.
Provogue
It is a clothing brand based in Mumbai, Maharashtra which deals with men’s fashion and women’s accessories and apparel. This brand has also introduced accessories like sunglasses, watches through the online portal. It has a wide variety of perfumes to offer as well.
Belmonte
It is youth menswear brand founded by SKNL that offers formal shirts of various designs like checks, plains and stripes. It also offers fashionable choices for clients and is affordable for the middle class as well. They provide both fabric and ready-to-wear clothing.
Killer
Killer was launched in 1989. Just like its name, Killer is one of the most prominent brands aiming for extreme fashions with their series of bleached, brushed, torn, ripped and bullet-ridden denim. They provide a whole new character to your everyday look. They are synonymous with the young and rebellious generation.
Van Heusen
It provides premium men’s apparel and is owned by the Aditya Birla Group. It is the bestselling short brand in the world. This brand has successfully defined men’s as well as women’s way of dressing for the corporate world.
Aurelia
Aurelia was established in 2009 by a company named TCNS CLOTHING CO. LIMITED, which is owned by two brothers- Mr. OS Pasricha and Mr. AS Pasricha. This brand offers Indian contemporary women’s wear. It offers affordable and easy to wear clothing and is liked a lot by Indian women.
Westside
Westside, founded in 1998, is visited by Indians as well most of the tourists for its fame in the clothing Industry. It has spread its wings to 50 major Indian cities. It is owned by Trent, the retail arm of the Tata Group and popular for its variety in clothing.
BIBA
It is women’s fashion brand founded in 1988 by Meena Bindra in New Delhi. It offers a range of Indian women keeping in mind the traditional choices, diversity and culture of India.
Fab India
It is an Indian store retailing garments, furnishing as well as ethnic clothing handmade by rural Indian folk. The brand was established by John Bissell in 1960. They started out as a furnishing store but have now expanded their business to clothing as well.
Pantaloons
Pantaloons is owned by Aditya Birla Group and was previously owned by the Future Group. It sounds completely foreign but has established a style statement among the Indian folk for his tradition and ethnicity. It is preferred by Indians as it has a wide variety to choose from like traditional, Indian and western clothing.
The Collective
It is one of the clothing brands owned yet again by the Aditya Birla Group. It boasts its wide variety of formal and semi-formal apparels. It also produces other fashion accessories like watches, leather products, jewellery, ties and more. It is loved by a wide number of Indian customers.
Conclusion
India has grown a large audience with its wide textile industry and these brands are aiming for no less. They are providing the Indian people with nostalgia, warmth, style, quality and even a relief to their pockets. Some of these brands have adopted a foreign name for the portion of Indian who are fascinated with chic names. One thing is for sure, India is not settling for less when it comes to marketing, strategies and value.
