FMCG Companies in India: FMCG refers to Fast Moving Consumer goods. These goods fall under that category of products that fulfill the basic needs of the customer. As the name suggests, it is fast-moving since it is required for daily use. These are associated with the fulfillment of daily basic needs and hence are purchased with high frequencies.
List of Leading And Top FMCG Companies in India
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Due to high rates in purchases, these are called as fast-moving consumer goods. There are various companies Indian as well as foreign companies catering to the Indian market and hence have become a part of their daily lives. Certain brands have become a part of consumers’ life, and the brands have become the star of everything households in India. Few such companies ruling the Indian market are listed below:
ITC limited – Imperial Tobacco Company of India Ltd is a company based in India
It is headquartered in Kolkata, West Bengal, India. Founded on 24th August 1910. ITC has various business lines. It initiated operations majorly in selling cigarettes. Later on, it added more product lines.
Its major food brands include Aashirvaad, B Natural, Sunfeast, Candyman, Bingo and Yippie while personal care brands include Vice, Savlon Soap and Handwash and Engage. It has made significant capital investments for the cigarettes business line, but the FMCG product line of ITC is generating the highest revenue as compared to it’s other business lines.
HUL – Hindustan Unilever is a subsidiary of Unilever
Hindustan Unilever is a subsidiary of Unilever. It was found in 1933 headquartered in Mumbai, Maharashtra, India. HUL is one of the leading brands with more than 20 consumer category products like soap, detergents, and shampoos.
Some of its homecare brands include Rin detergent, comfortable fabric, Surf excel detergent, and Vim dish wash bar. Pepsodent toothpaste, Lux soap, pears soap, and body wash, and Ayurvedic brands like Indulekha hair oil and LEVER Ayush.
Nestle
Nestle was found in 1866 and headquartered in Vevey, Vaud, Switzerland. Nestle’s product line includes products like baby food, medical food, bottled water, coffee and tea, dairy products, ice cream, pet food, and frozen food. Nestle has a big brand name in the Indian market, and it’s brand Maggie has a huge positive image in the market.
The controversy of maggie leads to the development of stains on the brand. But Nestle employed excellent Crisis communication to deal with the dispute won the case and got a clean chit. It even had successful rebuilding of the brand hence resulting in increased revenue covering the cost incurred in crisis management and additional profit with added on trust on the brand.
Britannia
Found in 1892 in Calcutta. It is headquartered in Kolkata, West Bengal, India. Biscuits produced and sold by Britannia from 90% part of its revenue. The biscuit brands of Britannia include Tiger, Nutri choice, Good Day, Milk Bikis, Bourbon and Little Hearts.
Britannia also has dairy products offered in the market, which form 10% part of Britannia’s revenue. Britannia is also listed in the Brand Trust Report which records India’s 100 most trusted brands.
Though these brands are leading the Indian market the FMCG having high potentials is seeing new forms of selling the products to the customer. These current top FMCG products dominate the market, but they need an intermediary to reach their products to the ultimate consumers.
Direct selling companies have come up with a business plan selling their products directly to the consumers without any intermediaries. Products are disturbed directly to the customers through their distribution centers. Their products are not available on e-commerce platforms instead of directly distributed through their distribution houses.
