What is a Franchise?
Table of Contents
A franchise is a marketing concept used by organizations and companies for expanding their brand awareness and distributing their products and services.
In a franchise, an individual or a company (franchisee) obtains the business rights from the parent company (franchisor) by paying an initial fee, to establish their business, and operate using the franchisor’s business trademark, business name and system of sales. In addition to that, the franchisee generally pays a royalty fee to the franchisor for the right of business and operations under the franchisor’s trade name.
Amul Franchise – How to Apply?
Amul franchise is available in several formats that you can choose from. We have mentioned all the specific details related to all the franchise formats. Read below to know the eligibility criterion, investment and benefits. Furthermore, you can visit the official site of Amul for further details.
For any queries, you can call on the official customer care number:
(022) 6852 6666 – Monday to Saturday (10.00 a.m. to 6.00 p.m.)
Amul Preferred Outlet (APO)
Being one of the oldest and the most preferred brands, the Amul franchise has over 8000 Amul Preferred Outlets. This number continues to grow every now and then.
Eligibility and Requirements
- A refundable security deposit of Rs. 25,000/- is required to initiate the franchise.
- The area of the shop (owned or rented) must be 100 sq. ft to 150 sq. ft.
- The shop should be renovated as per the standard design.
- The shop should have all the necessary equipment such as Deep freezer, Visicooler, Milk cooler, Pizza oven and so on.
- The approximate cost excluding the equipment costs and the deposit or rent for the shop is estimated at Rs. 80,000/-
Benefits to the Franchisee
- In the case of APOs, Amul does not charge any royalty or commission on profits from the franchisee.
- The franchisor provides special consumer offers and additional discounts on purchases.
- The franchisor also provides the backlight sign, free of cost to the franchisee.
- Along with subsidized equipment and branding, the franchisee receives special inauguration support.
Scooping Parlour Franchisee
The Scooping Parlours, with their range of delights, are the most famous among all the other Amul franchises.
Eligibility and Requirements
- A refundable security deposit of Rs. 50,000/- is required to initiate the franchise.
- The area of the shop (owned or rented) must be 250 sq. ft to 400 sq. ft.
- The shop should be renovated as per the standard design. The setup requires an approximate cost of Rs. 3,00,000/-
- The shop should have all the necessary equipment such as Deep freezer, Visicooler, Milk cooler, Pizza oven, Mixer and Grinder, Waffle cone machine, POS and so on.
- The approximate cost of the required equipment is estimated to be about Rs. 1,50,000/-
Benefits to the Franchisee
- Amul does not charge any royalty or commission on profits from the franchisee.
- The franchisor provides special consumer offers and additional discounts on purchases.
- The franchisor also provides the backlight sign, free of cost to the franchisee.
- Along with subsidized equipment and branding, the franchisee receives special inauguration support.
- The franchisor also provides special training for the owner(s) as well as the parlour boy(s).
Amul Parlour Franchisee at Railway Station
The Amul Parlour franchises at the railway stations are the most refreshing. After a tiring journey, a sip of Amul cool or ice cream from this Amul franchise simply re-energizes the soul.
Eligibility and Requirements
- The franchisee has to apply for and get an allotment from the Indian Railways to set up a Parlour at the railway station(s).
- A refundable security deposit of Rs. 1,00,000/- is required to initiate the franchise. This excludes either the establishment of a stall or a kiosk.
- The shop should have all the necessary equipment such as Deep freezer and Visicooler, which require about Rs. 50,000/-
- The approximate cost of the stall is estimated to be about Rs. 2.5 lakhs to 4 lakhs.
- The operator is liable for the payment of security deposits, license fee, payment to the Indian Railways on behalf of the GCMMF and other operating expenses.
Benefits to the Franchisee
- Apart from providing a good business platform, Amul does not charge any royalty or commission on profits from the franchisee.
- The franchisor provides special consumer offers and additional discounts on purchases.
- The franchisor also provides the backlight/led sign, free of cost to the franchisee.
- Along with subsidized equipment and branding, the franchisee receives special inauguration support.
Amul Parlour at Centre of Excellence (COE)
The franchisee is responsible for the approval of the Amul franchise at the COEs from the respective institutions.
Eligibility and Requirements
- A refundable security deposit of Rs. 50,000/- is required to initiate the franchise.
- The approximate deposit charges for stall or kiosk installation is Rs. 2.5 lakhs to 4 lakhs.
- The shop should have all the necessary equipment such as Deep freezer, Milk cooler, Pizza oven and Visicooler, which require about Rs. 50,000/-
- The approximate cost of the stall is estimated to be about Rs. 2.5 lakhs to 4 lakhs.
- The operator is liable for the payment of security deposits, license fee, payment to the respective organization on behalf of the GCMMF and other operating expenses.
Benefits to the Franchisee
- Apart from providing a good business platform, Amul does not charge any royalty or commission on profits from the franchisee.
- The franchisor provides special consumer offers and additional discounts on purchases.
- The franchisor also provides the backlight/led sign, free of cost to the franchisee.
- Along with subsidized equipment and branding, the franchisee receives special inauguration support.
If you have about 2.5 to 5 lakhs that you want to invest in a profitable business, then setting up an Amul franchise is the best option. Our post aims to answer all your queries related to setting up an Amul franchise, how to apply and the eligibility criterion.
